Digital products for REWE 2024

On behalf of REWE Markt GmbH, I had the opportunity to realize a wide range of products in 3D in 2024. These items, typically found on supermarket shelves, were digitally brought to life with maximum detail and photorealistic precision.

All models were created using Blender. While I primarily used traditional modeling techniques, I also utilized a 3D scanner for several models for the first time—specifically to ensure the exact dimensions of the plastic packaging. Unfortunately, CAD templates were not available for this project.

Despite the impressive advancements in 3D scanning technology, extensive post-processing of the scanned models was essential. The focus here was on retopology to create clean subdivision models. These not only render more efficiently but also allow for a more precise representation of surfaces when combined with material shaders.

By the end of the project, I delivered approximately 50 high-detail products that can now be used for various marketing purposes—an exciting project that demanded both technical precision and creative expertise.